Publishing
Over-Obsessing The E-Book
Sara Lloyd of Macmillan digital asks in their shared team blog “Are publishers over-obsessed with eBooks?” It’s a subject we’ve frequently covered on the LITOPIA AFTER DARK podcast, and we’ll continue to do so until a definitive answer is reached.
The e-book has had more false starts than Linford Christie. Right now, there is no significant market for e-books, and there won’t be, according to one publisher I recently had lunch with, for fifteen years or so.
But the mood does seem to have changed. Publishers are busy digitising everything that smell of printer’s ink, often in a multiplicity of formats. There is an air of inevitability in the… er, air.
The tipping point will come when the technology is cheap enough, ubiquitous enough and transparent enough.
And that sure isn’t the Kindle.
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